Custom-built platforms that scale with your business.
We engineer web applications, APIs, and platforms from the ground up. No page builders. No shortcuts. Just production-grade code built for performance, security, and growth.
Development that's fast, clean, and built to last.
We write code the way it should be written — well-architected, well-tested, and well-documented. No spaghetti codebases, no technical debt bombs, no "it worked on my machine" excuses.
Custom Development
Hand-coded solutions built on clean architecture. WordPress themes, React applications, Laravel backends — whatever your project needs, we build it properly from the ground up.
Web App Development
Full-stack web applications with user authentication, real-time data, API integrations, and custom business logic. The kind of software that replaces spreadsheets and manual processes.
API & Integration
RESTful and GraphQL APIs, third-party integrations, payment gateways, CRM connections, and webhook automation. We make your systems talk to each other seamlessly.
Every line of code serves a business purpose.
We develop custom web applications tailored to your specific business needs. Whether you need a user-account platform to manage customer profiles, a task-automation system to streamline workflows, or an internal enterprise tool to improve team efficiency — we build it to your exact specifications.
- User account systems with role-based permissions and team management
- Business process automation that eliminates manual workflows
- Internal tools and admin dashboards for operations teams
- Multi-language and multi-currency support for global businesses
- Progressive Web Apps (PWA) for offline-capable experiences
Custom features that off-the-shelf software can't deliver.
Need something your SaaS tools can't do? We build it. From custom calculators and booking engines to data visualisation dashboards and automated reporting systems — if you can describe the workflow, we can code it.
- Custom booking and scheduling systems with calendar sync
- Dynamic calculators, configurators, and quoting tools
- Payment processing with Stripe, PayPal, and GoCardless
- Automated email sequences and notification systems
- Data import/export pipelines and reporting dashboards
WordPress the way it was meant to be built.
We're not a theme-installation shop. Our WordPress builds are custom-coded themes with clean, maintainable PHP, modern asset pipelines, and performance-first architecture. The kind of WordPress site that scores 95+ on Lighthouse and loads in under 2 seconds — not the kind that needs 47 plugins to function.
- Custom theme development with Webpack build pipelines
- Advanced Custom Fields for flexible content management
- WooCommerce customisation for e-commerce requirements
- Headless WordPress with React/Next.js frontends
- Migration from other platforms with full SEO continuity
Need dedicated WordPress development? Explore our full WordPress agency services or our WordPress developers in London.
Six phases from requirements to production.
Discovery
Requirements gathering, technical feasibility, architecture planning.
Architecture
System design, database modelling, API specification.
Sprint Build
2-week development sprints with weekly demos.
QA Testing
Automated tests, cross-browser, performance audit.
Launch
Staging review, deployment, DNS cutover, monitoring.
Support
Post-launch monitoring, iteration, ongoing maintenance.
Code your next developer can inherit.
The real cost of a website is rarely the build. It is the three years afterwards, when someone else has to change it. Most of what makes that cheap or expensive is decided in the first fortnight, before anything visible exists.
So we spend that fortnight on architecture. What the content types are, how they relate, where the boundaries sit between content and configuration, what belongs in code and what belongs in the database. Get it right and adding a new section in year two takes an afternoon. Get it wrong and it takes a rebuild — which is why so many sites get rebuilt every three years, at full cost, having never actually failed.
- Version control on every project, with meaningful commit history
- WordPress coding standards enforced with PHPCS
- Modern SCSS, ES6 and Webpack pipelines — no page builders, no jQuery plugins bolted on
- Staging environments from day one, so you see progress rather than a reveal
- Documented handover: repository access, a walkthrough recording, and notes on the decisions that are not obvious from the code
Our foundation is open source. Thorn is the same starter theme we build client sites on — you can read it before you hire us, which is more than most agencies offer.
Development pricing.
Complexity lives in integrations and business logic. Page count is close to irrelevant.
Marketing site — from £8,000
Custom theme, structured content model, performance and accessibility work included rather than quoted as an extra.
Integrated builds — £15,000+
CRM, ERP, payment, booking or bespoke API work. Anything where your site has to stay in step with a system you already run.
Applications — up to £60,000
Portals, dashboards, multi-role systems and platforms where the site is genuinely software. Our largest web engagements sit here.
Team augmentation — £900/day
A senior developer inside your team for a sprint or a quarter, working to your process and your standards.
Staging from week one.
You should never wait months to see something real. Every project has a URL you can open from the first week.
Technical discovery
Integrations, data sources, hosting constraints and whatever legacy system has to keep working.
Architecture
Content model, data relationships and the boundary between code and configuration. Decided before anything is built.
Environment setup
Repository, staging, CI and a deployment path. Before feature work, not after it.
Build
Sprint-based, on staging, in version control, with meaningful commit history rather than one enormous commit.
Testing
Cross-browser, device, accessibility and performance. Plus the failure paths — what happens when the API is down.
Launch & handover
Deployment, monitoring, documentation and a walkthrough recording. Repository access is yours.
What we expect, and what you should expect.
Development projects fail on communication far more often than on technology. So it is worth being explicit about how this works on both sides.
You are probably a good fit if:
- You get a staging URL in week one. Not a mockup — the actual site, filling up as it is built.
- You get told about problems early. If something is going to take longer or cost more, you hear it when we know, not at the deadline.
- You get the code. Repository access, documentation and a walkthrough at handover. No lock-in.
- You get an opinion. If we think a requirement is a mistake we will say so with reasoning, and then build what you decide.
We are probably the wrong choice if:
- We need a decision-maker. One person who can settle a question inside a couple of days. Projects stall on approval far more than on code.
- We need content roughly on time. The most common cause of a late launch is content, not development.
- We need access. Hosting, DNS, analytics and whatever systems we are integrating with — ideally at kickoff rather than the week of launch.
- We need scope discipline. Changes are fine and expected; changes that are not acknowledged as changes are how fixed-price projects sour.
None of this is unusual. It is just rarely written down, and almost every difficult project we have seen went wrong on one of these points rather than on anything technical.